
Corporate Groove is bringing the art of dance into workplac...
So she’s started a company that does just that.
“I’m going into companies and spicing them up,” said Vadori, the owner of Corporate Groove, a new company that teaches Latin and ballroom dancing in offices throughout the tri-cities.
The 29-year-old has danced all her life, starting with jazz, tap and ballet as a young girl.
“It’s something I’ve always had a passion for,” she said.
She’s had office jobs too, doing environmental engineering, and found workplaces need some excitement.
“I want to bring some fun into companies,” said Vadori, who quit her office job to teach dancing full time.
She eventually decided to branch out and start her own company — one that takes dancing out of the studio.
“You’re either a dance studio or you’re nothing,” she said of the industry. “And I’m not a dance studio, but I’m not nothing.”
Corporate Groove dancers come into workplaces — during lunch hour, after work or on special occasions — to teach employees such dances as the merengue, cha-cha, swing and salsa.
With the holiday season fast approaching, there’s lots of interest in having the dancers come to Christmas parties to put on shows and teach co-workers how to dance.
Vadori’s found people are a little apprehensive at first, saying they’re too busy or they have two left feet.
“But we make it easy for them because we come to them at a time that’s convenient for them.
“And it’s in an environment that they’re already familiar with so they’re comfortable, and it’s with people they know as well.”
The budding dancers walk away from their lessons with a sense of accomplishment and confidence, she said, adding it’s good for team-building and boosting office morale.
“I really enjoy seeing people come to life,” she said.
“I see these people when they first start — they’re a little shy, a little fearful. By week four they’re grooving, having fun and laughing.
“You really see people come out of their shells and come alive.”
To help get her company off the ground, Vadori turned to the Waterloo Region Small Business Centre for help.
Unlike most of business advisor Roy Weber’s clients, he met her outside of the office, when he and his wife signed up for dancing lessons in the spring.
“So we reversed roles,” said Weber. “I was her student and then she became my student.”
He describes her as an “exceptional” client because she knew exactly what she wanted when she came to him for advice.
“She had a very clear objective,” he said, adding he helped her register and set up her business properly.
“A lot of clients come in and they have just a general idea, but Nicole had really thought this out so it made my job easier.”
Vadori is glad she approached Weber, who she joked is keeping her “on the right side of the law.”
She had been to other business centres, and the level of service she got from Weber surpassed anything else she received.
“Roy was very uplifting,” she said. “I actually left thinking, ‘OK, this is going to work.’ ”
So far Corporate Groove is running smoothly, said Vadori, who hopes to expand its operations outside of the area eventually.
“I’m going to start in the tri-cities and then hopefully expand out into Toronto and then Canada and then the world,” she said.
And dance instructor Ernest Mallais thinks Vadori’s venture will be a success.
“When she brought this idea to me, I thought it was really innovative — I don’t see a lot of people thinking that way,” he said.
“I think it will do well.”
Corporate Groove
Nicole Vadori
519-994-4788

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